We are a Pakistani brand, rooted in the wisdom of Eastern rituals and backed by the innovation of modern science.
We infuse ancient remedies, nutrient-rich botanicals, and hormone-conscious formulations to serve real skin — not filtered perfection.
We’re creating skincare made for women 35 and beyond, not in spite of their age — but because of it.
Formulas tailored to the richness of evolving skin.
Textures that nourish, not mask.
Ingredients that support, not strip.
Routines that honor time, not fight it.
We’re here for the laugh lines, the late-night stress, the hormone shifts, the skin that’s been through life and come out stronger.
We’re here for the woman who is just beginning to prioritize herself.
Who is now becoming the version of herself that isn’t people-pleasing, isn’t shrinking, isn’t seeking permission.
Who wears her age like a crown — not a countdown.
I am not invisible.
I am not past my prime.
I am not someone who needs to “anti-age” herself into disappearance.
I am not chasing the glow of a 20 year old
I am radiating the brilliance of who I have become.
Because We Know
